Embed FMCG Intelligence Into Your Platform

Full API access to AI-powered shelf recognition, order optimization, customer segmentation, and route planning. White-label ready. Sub-account management built in.

API-First Architecture

Every capability is available through clean, versioned REST APIs. No UI dependency. Build the experience your customers need.

RESTful API Design

Clean, predictable endpoints following REST conventions. JSON request/response format, standard HTTP status codes, and comprehensive error messages.

Dual Authentication

Choose between HMAC signatures for service-to-service calls or JWT bearer tokens for user-context requests. Both provide enterprise-grade security.

Real-Time Webhooks

Subscribe to events across all products. Receive real-time notifications for completed analyses, generated orders, segment changes, and route optimizations.

Sub-Account Management

Manage multiple client organizations under your parent account. Each sub-account gets isolated data, independent usage tracking, and configurable credit allocations.

  • Create and manage sub-accounts via API
  • Allocate credits from your pool to each sub-account
  • Per-sub-account usage reporting and billing
  • Complete data isolation between sub-accounts
  • White-label — your clients see your brand, not ours
Your Account
Vendor Platform
50,000 credits|5 products
Acme Foods
ACM-001
5,000/mo
Isolated data
Northwind
NWD-001
10,000/mo
Isolated data
Globex
GLX-001
Unlimited
Isolated data
Credit pooling·Data isolation·Usage tracking

Integration in Four Steps

From API key to production in a single afternoon.

01

Get API Credentials

Sign up and generate your API key and secret. Configure webhook endpoints and set up authentication.

02

Set Up Authentication

Implement HMAC signature generation or JWT token flow. Verify connectivity with our sandbox environment.

03

Integrate Product APIs

Call the product APIs you need — shelf recognition, order suggestions, segmentation, caller ID, or route optimization. Each is independent.

04

Configure Webhooks

Subscribe to events for asynchronous operations. Receive results via webhooks instead of polling for long-running tasks.

Real-Time Event System

Subscribe to events across all products. Each webhook delivery includes a signature for verification, a unique event ID for deduplication, and automatic retries with exponential backoff.

Webhook Flow
Your App
API Call
FMCG Cloud
Process
Webhook
Your Server
recognition.completedPOST → your-server.com/webhooks
order.suggestedPOST → your-server.com/webhooks
credit.deductedPOST → your-server.com/webhooks

Key Benefits for Software Vendors

  • RESTful APIs with comprehensive documentation
  • Sub-account management — bill your clients through your platform
  • Credit pooling — buy credits in bulk, allocate to sub-accounts
  • HMAC-authenticated service-to-service calls
  • No UI dependency — use our APIs, build your own experience

Start Building with FMCG Cloud

Get your API credentials and start integrating today. Full sandbox access with no credit card required.