Pricing Agent

The Pricing Agent reads the same picture the rest of your route to market runs on: distributor invoices and stock, sell-through by outlet and SKU, active promotions, competitor moves seen on the shelf, and the cost and margin position behind every line. Because all of that resolves to one data model on the ConnectX data layer, the agent prices the actual outlet in front of it — not a regional average or a last-quarter spreadsheet. It surfaces where price is leaving margin on the table, where a list or promo price is out of step with the channel, and where a move would lift revenue without breaking the trade terms you've committed to.

Every recommendation lands inside guardrails you define — floors and ceilings, minimum margin, channel and customer-tier rules, price-family relationships, and the promo calendar — so the agent never proposes a move that violates policy or undercuts a protected channel. Each suggested change comes with the why: the elasticity signal, the margin and volume trade-off, and the comparable outlets or SKUs behind it. Your pricing or RGM owner reviews, approves or overrides, and the decision flows straight into the suggested order, the rep's brief and the B2B storefront — so the approved price is the price that actually reaches the store, not a number stranded in a pricing tool.

Crucially, the loop closes. Once a price move runs, the agent watches what happened — basket size, volume, margin, channel mix, whether the move held or got discounted away in the field — and feeds that back into the next recommendation. Pricing stops being a once-a-year exercise in a deck and becomes a continuously graded decision that adapts as cost, demand and competition shift.