The FMCG Cloud Marketplace
Every solution your route to market needs — agents first, apps alongside.
The primary unit on the shelf is a working AI agent that plugs into the one data model and does a job: audits the shelf, optimises the promo, finances the invoice. Classic apps, data products and integrations are listed alongside — one contract, one login, one bill.
Featured AI agents
Vetted agents that do a job across the route-to-market loop. First-party agents are FMCG Verified at launch; partners onboard from Q1 2027.
FMCG Cloud — Field Sales Agent
Briefs every rep before every visit — knows the order, the shelf gap and the promo.
FMCG Cloud — Shelf Agent
Image recognition for perfect-store programs — recognition triggers the reorder and the task.
FMCG Cloud — Route Agent
Plans territories, schedules visits, optimises delivery — one brain across order and route.
Partner — Promo Agent
Trade promotion scoring — finds the promos that lose money before they run.
Apps, data & integrations
The classic layer — BI, trade finance, the ConnectX data plane, and tooling to build your own agents — all on the one data model.
FMCG Cloud — ConnectX
Distributor invoice and stock data harmonised onto one model — feeds BI, forecasts and every agent.
Partner — BI for FMCG
Boardroom dashboards on the FMCG Cloud data model — zero modelling required.
Partner — Trade Finance
Embedded invoice financing for distributor networks.
FMCG Cloud — Agent Studio
Build custom AI agents on your own FMCG Cloud data — no code.
The trust layer
What “FMCG Verified” means
Every agent on the marketplace classifies under the FMCG Cloud Agent Taxonomy and must clear six certification criteria before it earns the FMCG Verified mark. The criteria are the standard — the reason a buyer can trust any listing, first-party or partner.
Protocol compliance
MCP & A2A interoperability — the agent consumes and emits on the one FMCG Cloud data model.
Observability
Emits the standard event schema — every action shows in the activity feed with an auditable decision trail.
Performance
Meets the per-family latency SLOs — execution-family responses in seconds, finance-family in batch windows.
Security review
Passes the platform security review — least-privilege data access, scopes disclosed at install.
Support SLO
The vendor commits to the published support response times for its tier.
Data-handling posture
Documented residency, retention and tenant isolation — no cross-tenant training without opt-in.
For builders
Build once, reach the FMCG world.
One integration puts your agent or app in front of enterprise consumer-goods buyers — with contracts, billing and AI interoperability handled.
Apply to the partner program