REVENUE GROWTH · RGM / TPM
Revenue growth that reaches the shelf by itself — segmentation to suggested order to execution proof, no hand-offs.
Customer segmentation, promotion design, pricing and post-promo analytics — running on the same data model the rep, the shelf and the truck use. RGM that actually shows up in store.
Customer Segments
4 clusters discovered
Purchase Frequency →
Order Value →
Premium Active7
Growth Potential6
Seasonal Buyers5
At Risk4
HOW IT WORKS
From signal to action, in three steps.
01
Segments that update themselves
Customer Segmentation auto-discovers segments by behaviour, potential and profile — refreshed weekly, no manual rules.
02
Promotions scored before they run
Promo Agent simulates every promotion against history and the segment plan — flags the ones that lose money before they hit the store.
03
Execution proof, post-promo recovery
Shelf scans verify the promo ran. Deduction Agent recovers invalid claims. The next quarter's plan reflects what actually happened.
WHAT'S IN THIS CATEGORY
First-party products and vetted partner solutions, all on one data model.
- FMCG Cloud — Customer Segmentation✓ LiveFirst-party
- FMCG Cloud — ConnectX (data layer)✓ LiveFirst-party
- Partner — TPM / RGM platformsOnboarding Q1 2027Partner slot
- Partner — Pricing optimisationOnboarding Q1 2027Partner slot
BORN INTEGRATED
One data model. Every category makes the others smarter.
Most powerful with Shelf Intelligence (execution proof closes the loop) and B2B Ordering (segment-aware suggested orders).
PAIRS WELL WITH