AI-driven platform + marketplace for consumer goods
The Industry Cloud for FMCG.
AI-driven software for the entire route to market — field sales, perfect shelf, B2B ordering, delivery and revenue growth — fully integrated on one platform, joined by a growing marketplace of specialist solutions.
Our vision
Software ate every industry.
FMCG got fragments.
Field sales, retail execution, route planning, B2B ordering, shelf intelligence — every discipline spawned its own software category. The result: a patchwork of point solutions that can't talk to each other, duplicate data that nobody trusts, and reps who log in to five apps before noon.
FMCG Cloud is the first platform built from a single data model that spans the entire route-to-market. Not an integration layer. Not a super-app bolt-together. One model, one AI, six categories — each making the others smarter with every transaction.
The industry today
With FMCG Cloud
ONE DATA MODEL · ONE AI
The platform today
Six categories. One data model. Zero hand-offs.
Every category holds our first-party products and vetted partner solutions — born on one data model, so each one makes the others smarter.
Field Sales
Give every rep a daily brief built from real shelf, order, and route data. Capture visits, collections, and competitor intel in one flow — no paper, no re-keying.
Includes: Visit Planner · Smart Brief · Collection Manager
Retail Execution
Photo-based shelf audits scored by AI in seconds. Planogram compliance, share of shelf, and gap detection feed straight into the Order Agent.
Includes: Shelf Audit · Planogram Check · Compliance Reports
B2B Ordering
A branded portal your retailers log into to place orders, check statements, and view promotions — pre-filled with AI suggested baskets based on their history.
Includes: Retailer Portal · Suggested Baskets · Promo Engine
The Route-to-Market Loop
One AI learning from every turn of the cycle
Route & Delivery
Dynamic routing that re-optimises in real time as orders come in, visits overrun, or traffic changes. Proof-of-delivery with photos and e-signatures.
Includes: Route Optimiser · Live Dispatch · POD Capture
Revenue Growth AI
Promo effectiveness, margin tracking, and demand forecasting in one place. Catch margin-negative promotions before they run; spot trending SKUs before competitors.
Includes: Promo Manager · Demand Forecast · Margin Analyser
Shelf Intelligence
Aggregate shelf signals across your entire estate — first-party audits, partner integrations, and IoT sensors — into a single compliance and availability score.
Includes: Compliance Score · Gap Alerts · Partner Integrations
Plus ConnectX — the data layer underneath
Cross-cuttingEvery distributor invoice, every shelf scan, every sell-out — harmonised to one model, feeding all six categories.
AI that acts
Your AI doesn't report.
It runs.
FMCG Cloud Intelligence sits across every category. The Order Agent pre-fills baskets. The Field Sales Agent writes daily briefs. The Shelf Agent detects gaps and triggers reorders. The Route Agent re-optimises vans mid-day. The Promo Agent catches margin bleed before it runs. Every agent shares the same data model — so each decision already knows what the others did.
*Illustrative — sample activity, not live platform data.
Why route-to-market software pays off — the industry picture
+5–15%
annual sales lift from strong in-store execution¹
~59%
of trade promotions lose money²
20–50%
fewer demand-forecast errors when AI is applied³
~8%
of retail shelves sit out of stock⁴
Industry benchmarks — not FMCG Cloud results. ¹ Bain & Company, “Winning Shoppers in the Store,” 2014. ² McKinsey & Company, “Analytics in CPG trade promotions,” 2019. ³ McKinsey Global Institute. ⁴ Gruen & Corsten (GMA/FMI/NACDS).
The marketplace
One platform. Every solution your route to market needs.
An AI-driven marketplace — agents first, apps alongside. The primary unit on the shelf is a working AI agent that plugs into the one data model and does a job: audits shelves, optimises promos, finances invoices. Classic apps, data products and integrations are listed alongside — one contract, one login, one bill.
Featured AI agents
View collection →FMCG Cloud — Field Sales Agent
Briefs every rep before every visit — knows the order, the shelf gap and the promo.
FMCG Cloud — Shelf Agent
Image recognition for perfect-store programs — recognition triggers the reorder and the task.
FMCG Cloud — Route Agent
Plans territories, schedules visits, optimises delivery — one brain across order and route.
Partner — Promo Agent
Trade promotion scoring — finds the promos that lose money before they run.
Apps, data & integrations
View collection →FMCG Cloud — ConnectX
Distributor invoice and stock data harmonised onto one model — feeds BI, forecasts and every agent.
Partner — BI for FMCG
Boardroom dashboards on the FMCG Cloud data model — zero modelling required.
Partner — Trade Finance
Embedded invoice financing for distributor networks.
FMCG Cloud — Agent Studio
Build custom AI agents on your own FMCG Cloud data — no code.
Are you a builder? Build once, reach the FMCG world.
One integration puts your product in front of enterprise consumer goods buyers — contracts, billing and AI interoperability handled.
Enterprise
Run your global route to market on one platform.
Multi-country rollouts, enterprise security, dedicated success teams — and the marketplace to extend it all.
Book a demoGrowing companies
Start with one product. Live in weeks.
The same AI that runs global brands, self-serve for regional distributors and rising challengers.
Get startedSee the industry cloud for FMCG in action.
30 minutes. Your route to market, running as one.
Book a demo